Lets start with what a professional content writer is :
A professional content writer is a creative who specializes in writing custom blogs, articles, web pages, ebooks, and other types of online content. They understand how to drive traffic with SEO and generate leads with user-centered writing techniques.
Content Writing is one of those jobs which anyone could do, but it takes a lot to get it right and if you do get it right, it is equally rewarding. The barriers and boundaries of Content Writing have been blurred over the years, even some of your replies under your social media post can be classified as part of your content.
So your content, may it be for your own blog, a guest post or your advertisement campaign, it determines a lot about your brand, consequently your content needs to have its own distinguished voice and serve as a signature to what your brand stands for. The very first acting representative of your company is the content that you produce to communicate with your followers.
57% of marketers reported custom content was their top marketing priority for 2014 (Source Altimeter).
Images and videos are much more visually appealing than a couple of paragraphs stacked together, certainly. But the over-saturation of visual media can never beat the impact that a crisp, well-worded paragraph would have over your audience.
Capturing attention gains you traction but gaining reputation and credibility is what establishes you as a prominent brand. No matter what product or service you are offering, your brand image along with it is being sold, as a result it is imperative for you to have a consistent idea as to how you want to be represented and what values you want to be communicating.
Now along with the quality of the content you also need to get the technical side right. If you diligently curate your content and then it does not even reach your own audience let alone the potential ones, it negates all the effort and heart you put into your content itself.
Search Engine Optimisation (SEO) is a skill that is non-negotiable if you want your content to reach the people you want. Diversifying is a great option, as we have multiple platforms, each with its own grammar wherein you can put up your customised content, your Quora post won’t be anywhere near similar to your Facebook post. SEO optimised content for all these specific platforms is your way to go.
SEO optimised writing serves to enhance your Google search ranking and simply makes you more discoverable to the person who searching for your product.
9 Key Benefits of Hiring Professional Content Writers for Quality Content:
All of us can write, in a very literal sense but is that good enough to capture the attention and put forth something that can be retained by a mixed demographic.
A professional content writer offers you both quality content which would not just be a filler for your website content, but it would also be SEO optimised content, which basically means that your quality and reach are covered.
Your content which has good reach has a long way to go to serve its purpose besides just showing up on people’s screen, the art lies in being able to keep your audience engaged as they read through what you have to say, conveying your point in a clear and note-worthy manner without coming across as too preachy or promotional.
A professional content writer ensures this as they know what words to use and most importantly what not to use.
Not only does this keep your audience hooked to what you have to say, get them to take further action on your site, well engaged content also reduces your website bounce rate and other SEO metrics that googles uses to recognise quality content on its search engine platform and pushes you higher up organically in due course. Here are some the most crucial benefits that a well nuanced and professional content writer can bring to your content marketing campaign.
1. Audience Engagement
Your Tweet might get likes in triple digits or your Instagram caption might get traction and appreciation in comments, but that is something which is yielded out of social media and your audience, which is not what you face in the wild west, that is the internet when you roam about with your content.
The cowboy that you need here is a professional content writer who is not just well experienced to as to know what worked but also knows what is trending right now, what grabs attention and maintains retention rather than just fluff momentarily engagement. That is what you should be looking for, retention and action, instead of momentarily engagement.
2. Difference Between Normal Content Writing and Web Content Writing
Content writing is an umbrella term under which many smaller umbrellas come in, what we are focusing on is web content writing. Your website content is different from your social media content, but all of this would come under web content writing.
Now when you publish an article in a magazine or a piece promoting your product in a national daily, the quality of content still matters but people reading offline tend to be a bit short on options, you don’t have to worry much about holding their attention. Whereas on the web, along with being accessible you need your content to be very crisp, easy to read and stand out in this clutter.
Although your target audience would be what you would be aiming for, on the internet, anyone could stumble upon your piece of content and it would be ideal if each one of these people is able to understand what you are trying to convey without looking up the dictionary or re-reading sentences to make sense of it.
3. SEO Ranking – Keyword Rich SEO Optimised Content
SEO optimised content is as important as your content being readable and informative. Using keywords and phrases that are trending, in accordance with the time and in line with what you want your website to rank for is a skill in itself.
SEO writing needs to be incorporated to ensure that your content ‘pops’. That does not imply spamming words that are trending would be appropriate. Effective SEO brings in traffic without tampering with the quality of the content itself and ensures you are competing for the just the right keywords.
To hit this sweet spot, a professional content writer will guide you through this process by using well researched and reasonably trendy words to bring in the traffic while making sure that the content itself, the essence of it isn’t over-saturated by the same.
4. Quality Content Generates Back-links
The number of back-links you have is directly proportional to your ranking in the results of a search. But the quality of back-links also affects this and the quality of a back-link is basically determined by the authenticity and reputation of your domain.
A professional content writer would be well-versed with the SEO structure and so they would associate and branch out with reputed sites and platforms, which would help spread your page using back-links among sites that are not only internet-friendly but also well-known amongst real people.
Quality content that generates value and is user friendly is something that webmasters and bloggers like linking to and that is what you need to drive your domain authority.
The back-links that lead directly to your website content should also be placed with due diligence as otherwise, the traffic that you might garner would not be exactly fruitful in the long run if you don’t strategically plan out your back-links.
5. Improved Online Reputation
Reputation, brand image is very important on the internet. Irrelevant of your actual service or product, your online presence depends largely upon your content because that is what you are selling online, in exchange for people’s attention, they expect to be engaged and entertained.
Being genuine online is tough but as it is rare, the brands that can stay real and connected with their audience are able to earn trust and reputation. Interaction on a very basic level helps them build an authentic bond with the brand.
Consistently maintaining an online presence across forums, social media, blogs and your own website with content that can be trusted and is of the utmost quality would grant you the luxury of a good reputation and this serves a lot for your brand name.
Establishing that reputation is hard enough, even tougher is maintaining that name amongst your audience. Longevity is a priority when it comes to online content, not only does your old content stay there for anyone to look up, high quality content generates an evergreen value that is simply priceless
The tussle between relevancy and reputation can be managed by a professional content writer who would be ideally capable of maintaining that much-needed balance also get you exponential return on your moneys worth.
6. Long Term Return On Investment (ROI)
Although, there is an abundance of content on the internet and it might seem daunting to engage in content writing yourself in such a scenario, but the fact is that the quantity is inversely proportional to the quality of the content.
So while you need to be cautious of not running out of relevancy, you also need to be aware of not crossing the limit by putting up content without quality control either. As the good stuff always floats, even after years of posting, if your content still holds, it would do a lot more for you than a couple of mediocre posts compared to the same.
A professional content writer would be mindful of the long term factor, and so the content would be structured in a way that it would be evergreen, irrelevant of however dated it may be. So if you have quality content representing your brand, in time it would keep rewarding you by showcasing your consistency in quality.
7. There is no Content Marketing Without Content
Content is king, often repeated but not really followed through, which is why content writing is not as simple as it sounds. You can get the SEO writing right but if your actual content turns out to be hollow, there would be no point to the traction that your SEO optimised content got you.
The quality of your content should never be compromised in order to abide by the SEO rules, as the SEO trends will change over time whereas your content won’t. Hence, the quality of your content should be kept in check before focusing on the marketing part.
Even if your content is marketed well, even if it reaches your potential customers, if it does not manage to make a good impression, all the efforts of your marketing are failing, as a major part of conversion is the quality of your brand, and online, your content is your brand image.
8. Niche Experts for Niche Content
Niche has become pretty mainstream, people have discovered opportunities in fields that were non-existent a decade ago. So that means your competition will be well within a limited number of contemporaries. And to outperform them, you would need to be knowledgeable about your niche.
A Professional Content writer would help you with this, as they would be themselves be into their own separate niches. As a part of their job, they need to be well versed about what they are writing about, and so you can rely upon their expertise in the field.
So instead of researching rigorously and painstakingly for each and every post of yours, you can just hire a good content writer, who understands your vision and can deliver content that accelerates your brand in the direction that you want it to go in.
Your niche should be well researched and covered when you post about it which is why we do exactly that by matching clients and their requirements with the relevant team member who has prior industry experience and knows exactly what their readers like to read.
9. Research-Driven Content Drives Results
A lot of heavy paragraphs do not exactly reflect your expertise in the area of your business, instead if you can showcase it through a couple of crisp paragraphs in simple language, that would do you a lot more good.
Now the length of your content should be according to the relevance of your subject and not according to what seems like flak. You should be able to drive across your points without taking much time of the reader.
You can save the reader from the trouble of painful reading if you research and condense that research when you engage in content writing.
Now research requires patience and persistence, it is absolutely worth the trouble, but hiring a professional content writer would save you the trouble of engaging with it yourself. Whereas the content writer would be obliged to write well-researched pieces as it is basically part of their job profile. And a well-researched paragraph can never be replaced with a 3-page long article which says the same thing.
Research has to be the essence of any content production work that is being done that is why we choose to take the time out to first research our clients, their competitors, the target audience and get a comprehensive knowledge of how your audience looks at things before starting of with the content production work.
Bottom Line: What You Need to do to Get Started
Genuine content sells, builds trust and brand name. It is an investment that keeps giving over time, so as a business you must ensure to be producing only authentic and genuine content.
We, at MediaKrafts, are all about well-researched, genuine content that provides you with numbers and engagement that lasts.
Professional services such as ours would guarantee a boost in your website traffic. SEO writing is a craft that requires a professional’s touch and it is very essential for you to gain organic traffic that stays and grows over time. These professionals that deal in niches are working in our team waiting to give you an edge over others by providing you with customised content that lets your business shine through.
Be it your casual Social Media post or something as major as your Press Release, we at Mediakrafts cover it all. From Articles, Blog Posts, Website Content, Product Description to also Copywriting, at MediaKrafts we offer you a complete package for all your Content Writing needs that you can scale with as your business grows.
By bridging the gap between industry experts in your niche and you, the business owner, we ensure that people waiting to hear from you are not only able to find you but also love what you have to say.
Rather than spending countless hours trying to come up with content that truly showcases your brand effectively and wasting tons of man hours and money while you are at it, wouldn’t it be easier to simple delegate the content marketing business so that the whole process of getting your content out there and making it shine becomes completely our responsibility.
Right from market research to promoting that very piece of content on the internet, we have it all covered and researched. We have studied and understood what consumers like to show up on their feed and hence we create particular content for your specific business that your audience would like to see and engage with.
The quality versus quantity debate on the internet is not a very easy one to reason with. Although the obvious answer should be that quality triumphs but the internet is not a very law-abiding place, it favours both quality and quantity, sometimes the factor which determines this is not well defined either.
At MediaKrafts, we are aware of the clutter of content on the internet and also the scarcity of good quality content. So we strive to engage in content creation which is not only well researched and thought out but also regular. In the sense that when we ensure quality, we do not compromise on the consistency aspect. We realise that both of these factors go hand in hand in, and so making you look good and maintaining your brand name is our responsibility and all you need to do is simple drop us a message right here.