If video marketing is the future, then the future is here. A 2019 report shows that over 87% of all marketing professionals have used video marketing as a tool.
In the digital age, staying relevant is harder than ever, however ironic that may seem. Images and text are still relevant to an extent but a video is what holds the attention of people contrary to the theory of short attention spans. These videos could be anything, from a Web-series to an Instagram story with the purpose of engaging the audience and engagement is what businesses are looking for themselves. Brands have caught on with this model of connecting with the audience and they are sticking their products exactly where all the eyeballs are.
People spend a major chunk of their day looking at their phones and most of it is jumping from one video to another. One does not even often realize how much of what they are consuming is just outright marketing in the name of entertainment and storytelling. Whether it’s YouTube, Instagram, Facebook or even Whatsapp, there is an element of Video marketing in it all.
Why is Video Marketing so Important?
Image and text have been the conventional go-to medium of marketing in the local sphere. And video marketing is something that is associated with popular and bigger brands, well that’s not not quite true at the moment. The myth about video production being costly barely exists anymore in this day and age of Social media and celebrities that have managed to build careers off their phone’s front camera.
Today, it is no longer an absolute necessity to contact a Video marketing company to connect you with your local audience, while that never hurts either. If you can market your product genuinely by having a content-rich ad campaign that does the bare minimum of engaging the audience, your job of advertising is more than half done.
Having said that, if your business genuinely wants to hire a couple of professionals to work on your video marketing campaign, it does not cost as much as what the assumed rates of the same are. Times have changed and so have these services. Now its more about the content that you produce, the story that you wish to impart and knowing before hand what your audience likes to see.
Research driven content marketing strategy is the name of the game you need to be playing.
Watching a movie is effortless more or less, the audio-visual experience does not only convey information but also entertains/engages like no other medium.
The impact of a video is unmatched to that of a text or an image, to overuse the movie metaphor:-
You may remember every dialogue from a movie but forget chapters of what you had read from the same book which the movie is based off.
So to put it simply, a video relays information that is retained by a wider audience for a longer period of time which generates results unlike any other medium. The Click-through Rates and Return on Investment on video ads is a testament of the same, over the last decade, the marketers who have made the shift to video marketing have never turned back to text and graphics and why would they, when according to the Cisco reports, more than 82% of all Internet traffic will be video by 2022.
How to use Video Marketing to Attract new Customers and Hence Generate Revenue?
People watch content from so many creators that they don’t even realize when they ended up following them, this happens organically and over time. The video space is such that people don’t mind experimenting, which is kept in mind while we make our content here, trying to watch videos from different sources isn’t as much of an investment as it is to watch a new series or picking up a new book.
And so people often end up watching hours of ads of about 2-3 minutes long clips in a day, so between those hundreds of clips, if you can slip in that one video which clicks with the viewer, that’s all that it takes to attract a new customer for life possibly.
Besides outright advertisements, partnership with influencers and brand placements with popular content creators is a smart way to reach out to your own niche audience. For this, you need to study the market and understand what your potential audience is consuming.
Connecting with those creators with the help of statistics, you can afford to have marketing that clicks without shelling out lakhs. We too live by these pointers to ensure that our clients receive quality results.
Thousands of video production websites are up on the internet that will deliver your ideal advertisement without any extravagant budget, while at the same time they would help you stay relevant and make sure that your brand has a strong presence in the media.
The video marketing business has such a wide variety of avenues, ranging from customer testimonials to simply sharing your brand’s vision or showcasing your company work culture to attract the right hires.
A tutorial video of how to use one of your products also serves as a promotional video, so it does not only help your existing customers but also invites unsuspecting potential customers to check out how your product works.
Advertisements have a condescending air in general, telling people what to buy. On the internet, people respect and celebrate liberty, so you can’t show up in people’s feed telling them to buy your products, especially if you are a brand that is unknown to them.
So to be polite and cool, it would be better to wrap your advertisements with a story which people would be pleased to watch and even share with their contacts.
Even though the focus should be on quality, quantity is obviously a major factor when it comes to marketing, so making your content worthy of sharing is a very important factor. Although that sounds difficult, a bit of market research along with the right sense of content production which aligns your content with what your customers would watch is more than enough.
How can I create videos for marketing on a budget?
As mentioned above, video marketing is a big market and it has various sub-sections so your brand needs not to invest in it all, instead if you focus on a couple of areas that you have a hold on, it would generate better content which subsequently results in reaping increased revenue.
Now video marketing isn’t restricted to social media, the impact of video marketing has been evident since the age of black and white television in the case of Coke.
The example of Coke is not exactly relevant for a small business but the spread of Coke worldwide is a result of sound video marketing, wherein different cultures of the world have been personally recreated while integrating their signature carbonated soft drinks into it.
And so you need not start off big and extravagant but a video that appeals to the crowd that you want to tap into is all you need to start your seemingly interactive relationship with your customers.
Video production is the business side of the art and it should never be the reason for the art to suffer.
Of course, you can turn on your selfie camera and make a video yourself by just speaking to the screen but that would not be exactly something that you would even consider sharing amongst your family let alone the public.
So the quality of the video-making craft should never be sacrificed in today’s time wherein college projects are shot on professional film cameras, by kids who can barely afford it.
While budgeting cannot be overlooked, the importance of a quality product shouldn’t be either which is why a bit of research might come handy.
There is a video production and marketing company for every budget out there, and their results are undoubtedly unmatched to what you could pull off by yourself.
All you need to do is to understand your needs and search accordingly, we ourselves aim to provide a customized service to each and every brand and product, and so your budget is not really a restrictive factor when it comes to video marketing, just reaching out to these companies is the only bridge that you need to build for yourselves and the rest will be taken care of.